<h2>What is accessiblity?</h2>
At Red Newt Cellars we strive to create an online experience that is accessible to everyone.  This means that the website meets the WCAG 2.0 guidelines for web content accessibility developed by the World Wide Web Consortium (W3C).  These guidelines address many details of web design and content including, but not limited to use of text sizes, text contrast,  proper headers and formatting, unambiguous and clear hyperlinks, supplemental image information, text and subtitles with video content,  moving and/or flashing images, and navigation structures requiring only one's keyboard.  There are also plenty of nitty-gritty under the hood details that must be considered and addresses.
<h2>How do we achieve accessibility?</h2>
<h3>We use Wordpress web platform</h3>
Wordpress is a one of the most widely used website software platforms in the world, running over 30% of all websites and blogs on the internet.  Wordpress has made the commitment to review all existing coding for accessibility, and to demand that ALL future code written for the platform meets the most currently accepted accessibility standards.  We are always running the most current release of the core Wordpress code, as well as current updates of all plugins in order to best meet accessibility with our platform.  There is no better website platform for accessibility than Wordpress.
<h3>We compose in computer accessible format</h3>
Gone is the day of using wild colors, fonts and formats to make the point.  Every page and post on our website is carefully authored with proper headers and tags to render the text in a way that is most easily navigated and read with automated screen readers.  The computer screen was designed as an exclusively visual interface, but with careful formatting, and prudent use of software cues that lie under the visible text, we are able to provide the proper software cues to computer driven audio screen readers. We use live checks of content while editing using the <em>WP ADA Compliance Check plugin,</em> as well as reviewing compliance and structure of each page using <em>WAVE web accessibility evaluation tool</em>.
<h3>We maximize visibility</h3>
We select colors for fonts and backgrounds to provide the adequate and proper contrast that can be seen.  Built into Wordpress is the ability to dynamically resize and reformat pages to make the text really big.  But size isn't everything.  We audit every page to ensure that all text/background color combinations are appropriate for colorblind users.

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